Chargeback Representment Process By Chargebackexpertz
A chargeback occurs anytime a cardholder (customer) calls the credit card issuer instead of the merchant to dispute a transaction, saying they never received the goods or services, goods and services never supplied to the customer, defective merchandise received by customer, refund not processed to customer, merchant used expired card and so on.
The Merchant needs to give explanation about the amount debited from cardholder account.
What is Chargeback Representment?
Chargeback Representment is a term for providing Packet of Evidence as per Reason Codes to acquiring bank or the Credit Card Company that shows that the transaction was made with full knowledge of the cardholder and also shows that cardholder agreed with all the Terms and Conditions which was displayed before buying the Product or Services.
Representment also includes the information if there is any Refund/Partial Refund issued to Cardholder.
Tips on effective Chargeback Representment:
- Spot the Reason Code and collect evidence according to it.
- Collect all the evidence which was provided to customer at the time of sale and arrange in asingle packet.
- Always highlight Important key proofs like: order id, tracking number, customer’s email id, IP address, order confirmation etc.
- Provide proof of Refund if Customer refunded before disputing the Chargeback.
- Provide all evidence which was signed by Customer before buying the Services.
Issues that stop you from a perfect Chargeback Representment:
- Important issue is time frame; Merchant should send all evidence before the deadline.
- Provide all evidence according to the reason code, there is no chance for mistake.
- Show all the agreement(s) signed by customer in a proper manner.
- Provide refund receipt as a Proof of Refund
If Merchant loses a Chargeback dispute, they not only end up losing transaction; they have to pay more than that. The real cost pay by merchant is shown below, using the example of selling Laptop:
Laptop Cost: $500.00
Shipping Cost: $15.00
Credit Card Fees: $13.50
Customer Service Fees: $3.50
Business Operating Fees: $5.00
Total Cost: $537.00
Chargeback Fees: $45.00
Total Cost of Chargeback: $582.00
The Merchant end up paying much more than the original Transaction Amount and the Shipping Charge.
Merchant pays Real Cost of Chargeback:
